10 Attention Capturing Tips

By: V.K. Rajagopalan

In your affiliate marketing, when you are creating a sales copy for an affiliate product, web visitors first skim a sales letter. During such skimming, if they come across a few attention grabbing items, then they may stop skimming and start reading the sales letter.

Long sales letters are known to have a better conversion so do not try to have a short sales letter. In a long sales letter, you have the flexibility to explain the benefits and features in a highly structured and detailed manner to ensure that a visitor is influenced and gets the "Purchase" mood.

With a long sales letter, you can still grab the attention of skimmers. The following are some of the ways that you can fruitfully utilize:

1. First impression is lasting impression

You have to create a professional looking ad copy. The reader must feel compelled to read your sales letter and he should be drawn like a magnet towards your sales letter. A heading which contains a misspelling can turn off a potential customer. If you are not taking care about details then the person may not be inclined to buy from you. What should your customer expect from your products, or even your support to the product later on?

2. Headlines and Sub-headlines

Use catchy headings and sub-headings to easily grab your visitors' attention. Talk a bunch on the features and benefits of your product. Create a sub-heading on each feature. Making your headings and sub-headings interesting is another way to coax your readers to read further.

3. Pictures and Graphics

Use pictures or graphics that show your product and bonuses. They will make your product more concrete to your visitors. Pictures and graphics also easily attract one's eye and make him wander on the graphic object.

4. Fast loading of Graphics

It is very important to ensure that your graphics are small in size so that they can load fast and all the links work correctly. People do not like to wait. Nor, will they appreciate if some of the links do not work. Especially if the graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Short sentences

It is better to use short sentences or sentence fragments. It will be easier to read and understand short sentences than long ones. The visitor will get dissuaded by very lengthy sentences and may hesitate to proceed further as he will realise the degree of difficulty in reading your sales letter.

6. Text Font and color

Use color, bold, italics, underlining to highlight important words and phrases. However, use them sparingly. Too much of them may look like you are hysterical and will turn away potential buyers.

Use highlighting near the area where you want your visitors to concentrate more. You may want them to read the various highlights of your product.

7. Highlight Product Benefits

Pick the three most dominant and fascinating advantages of your product and repeat them in different parts of your sales letter. At the same time, you need to be careful not to keep repeating it as it will become boring. This will help your visitors easily remember these benefits. Rewrite the sentences, so it won't appear that you just copied and pasted them in your ad copy.

8. Bulleted Features List

Use bullets to list the qualities and advantages of your product. Visitors will want to read more if your list is bulleted.

9. Postscript

Use a postscript (P.S. and P.P.S.) at the end. This is some of the most read sections of a sales letter. You may repeat the strong point of your product, remind the bonuses included, or emphasize the urgency for the prospect to take action.

10. Buy Button Placement

when a long sales letter is written, always provide Buy buttons at different locations of the sales copy. If your prospect had been convinced to buy early on, ensure that you provide them with the opportunity to do so. It is better to capitalize on the prospect's Buy mood immediately without giving a chance for him to change his mind later on.

With lot of eye-catching phrases and other techniques discussed above, you can really make a visitor take notice of your sales letter and make him / her stay and read the sales letter long enough to get convinced enough to buy your product.

Niche Article Directory: http://www.thatsmyniche.com

Create Attention Grabbing Tips To Succeed. Browse Rajagopalan's commentary on Attention Grabbing Phrases to get a huge list of attention seeking words and phrases.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated