Home | Business | Public Relations
By: Michelle B. Williams
Paris Hilton,Jessica Simpson and Madonna. Love them or hate them, these famous celebrities are media darlings. They know how to get and keep attention. Attention in today's hyper competitive and noisy markets equals power. Regardless of how talented you are or how great your service delivery, you know that you must get the word out, if you want to attract customers. Here are 5 Power PR tips that you can apply to get your business and ideas, the attention and name recognition that you deserve 1. Got personality? Then let it shine Drop the grey, corporate speak already, let your own unique personality shine. Share more about your story. What personal challenges did you overcome to get where you are today? Are you a natural at what you do? When did you realize that you were going to make this your chosen career? 2. Share your problems and challenges Jessica Simpson's popularity soared when news of her crumbling marriage surfaced. We can relate to others who are facing problems that we are struggling with ourselves. So inspire your target audience to continue working to overcome their challenges, by sharing your own personal battles and triumphs. 3. Encourage your own satisfied clients to spread your story for you. Their average fan, can give you the latest news on Paris, Madonna and Jessica in fifty words or less. Are you leveraging your satisfied customers or clients to tell your story? When a client is pleased with your service, get more than a verbal thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial. 4. Move beyond the boring, traditional boundaries Madonna continues to hold interest as she developed a real talent for repackaging her image decade after decade by pushing the boundaries. You can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. 5. Escape the -perfection trap- What major talent that Paris Hilton has? Maybe she is just an ok actress, but she does not let that stop her from putting her work out there. Likewise, do the best that you can to get your ideas out there and let your audience tell you what they really like. As your target audience continues to be bombarded with more and more advertising noise every day, finding a way to get noticed in your marketplace is becoming harder and harder. A greater use of free publicity strategies is a low budget method to reach your audience as they become more time strapped, ad weary and cynical. So how can a real estate agent, a chiropractor or ambitious entrepreneur tap into the publicity goldmine, if they lack an heiress' fortune to hire a publicist on a $10K monthly retainer? Simply leverage the awesome power of free web2.o publicity and the hot popularity of web2.0 sites like myspace.com The key is the ability to win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space. The best part is that MySpace is free to join and you can establish your online presence in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on myspace.com
Niche Article Directory: http://www.thatsmyniche.com
Start Cashing In on the MySpace Free Publicity Goldmine. Make sure you get your Free AUDIO on How to get Free Publicityon MySpace. Warning:Getting many Friends on MySpace is just the beginning of Life as a MySpace Legend. Get your own completely unique content version of this article.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
Login Id. :
Password:
iEntry 10th Anniversary
Submit
Popular
