A Unique Home Selling Opportunity

By: Hal James

It is a buyers’ market, so you simply can’t sell your home, right? Wrong. You just need to give some effort and take advantage of opportunities. As the weather warms up, your community may give you one if you pay attention.

It is important to remember that once you decide to sell a home, it becomes a product. Just like a store selling clothing, you must treat it as a product. The best example in this case is, believe it or not, a shopping mall. Yes, a mall!

This store placement strategy is all about something known as traffic. You and I are the traffic. We might be driving by on a busy road or we might be walking around in a mall. The point is we are going to see that store continually and may go in to buy something.

The same concept can be translated to real estate. More importantly, it can help you sell your home. A swap meet is a good place to sell a product because a large group of people attend it. This increases the potential number of prospective customers for the business.

The days are getting longer and warmer. Spring is here and summer is around the corner. With warmer and longer days comes activity. If you are a little lucky, this will present you with a very unique opportunity to get your home in front of a lot of people.

Why is this? People have been sitting inside most of the winter. With warmer days come people getting out of the house after a long winter. Many go to community events such as concert, fairs and such. Such an event in your community can be all the opportunity you need.

If there is some type of gathering in your community, you have an opportunity to expose your home to lots of potential buyers. People must park and walk to most events. This means there is going to be traffic going past your home.

This traffic is your opportunity. You have hundreds of people walking right by your home. Have an open house. Hire some kids to walk around and hand out brochures. Put up a sign with brochures next to the sidewalk. If it is hot, offer people free water bottles.

This may sound embarrassing or dubious, but it works. I guarantee you will get more interest in your home during the one or two day event than from all your other marketing efforts. The more buyers that look at your home, the sooner it will be sold.

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