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Adidas appoints Iris to running brief

Adidas has appointed Iris as the leader creative agency on its global running account after a pitch that included the incumbent, 180 Amsterdam.

The assignment will see Iris manage strategy, advertising and retail and experiential marketing for the brand's running products. Iris already works with Adidas on its retail campaigns for the category, and will continue to do so. The work on the 2009 campaign will be lead out of London by Shaun McIlrath, joint executive creative director, iris Worldwide and Grant Hunter, CD of Iris London and will begin immediately.

The category, which is part of the sportswear company's 'sports performance' range, is aimed at serios runners, rather than general consumers. Recent campaigns include the 'it's what happens between runs' poster, which showed marathon runners in everyday situations.

Iris, which was already on the Adidas roster, previously produced work such as the 'polar' campaign, which promoted a training system that allowed runners to integrate heart-rate monitors with their training equipment.

Shaun McIlarth, the joint executive creative director of IRis Worldwide, said: 'This appointment by Adidas signals our emergence as a global creative force.'

'As an agency, we admire Adidas and share a common view of the world, so we're delighted to be given the honour of leading such an important category'.

180 Amsterdam remains Adidas' lead creative agency across the rest of its sports-performance business.

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Since starting in 1999 iris Nation is an experiential advertising and marketing agency with locations and offices throughout the world.

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