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Article Marketing Your Way To Success

By: Calvin A Leonard

Writing articles and publishing them can be free as compared to paying for Pay Per Click Advertising and the more articles you write the more well known you will be and the more targeted website traffic you will get. Every article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality.
What I have seen is that some people write a load of articles, in other words, they basically spam the article directories with low quality articles. By doing a correlation study between the revenue obtained and the number of articles submitted in article marketing, keeping other things constant as far as possible, it will be possible to measure the quality of the author's writing.
But by themselves they don’t put money in your pocket - there are a myriad of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site. Keep in mind that Article Marketing is not an ad, so you can not just start writing about how great your product or service is but rather supply helpful informative content for readers. You don't even really need to know much about the subject you are writing the article about since there are resources available that you can use to provide a baseline that would have enough informative content in it to get your article started.
It is diffidult to predict which sites will pick your article up, but it can be very exciting to find that an article that you created has been published by a site with PR (Page Rank) 4 or 5 or maybe higher. Investigate and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when you've finished writing. Based on my experience both as an author and a creator of niche focused content sites, think very carefully before leaping on the bandwagon of the latest trend in article publishing.
What I have seen is that some people write a load of articles, in other words, they basically spam the article directories with low quality articles. By doing a correlation study between the revenue obtained and the number of articles submitted in article marketing, keeping other things constant as far as possible, it will be possible to measure the quality of the author's writing.

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