Beginning Persuasion: Starting With the Basics

By: Kenrick Cleveland

"Go confidently in the direction of your dreams! Live the life you've imagined. As you simplify your life, the laws of the universe will be simpler."-Henry David Thoreau

My daughter, Victoria, is a pianist. As with any instrument, beginning students have to learn a complex body of knowledge before they are able to play an advanced composition. There's music theory, hand position, foot pedals, tempo. . .and then there are the intangibles, the depth of feeling and passion that make a piece what it is. You can't simply expect a beginning student to put it all together and play a Beethoven Piano Sonata.

Even advanced pianists learn pieces hands alone--learning one hand separate from the other--eventually putting them together to play the piece.

Most people require hundreds of hours of practice from beginning student to Beethoven Piano Sonata.

Breaking things down to their element and practicing, practicing, practicing... that's the goal with learning anything, from the piano to persuasion.

I think everything is powerful in its simplicity and when we start junking it up with too much complexity, that's when it goes awry.

When I first got involved in the world of persuasion, I thought about all the trainers and teachers in this field who have not succeeded. I realized that it's partly because they are trying to do all these complex things all together and none of it works.

So what I started doing is going back to the real basics, to the real simple things and say, 'I've got to master this basic idea until I can do it in my sleep, blindfolded, when I'm exhausted, in the middle of my dreams, in the middle of my third dream, I want to do it that way.'

So I started working to do that and I started to put those things together. But all of a sudden the more complex things just started happening.

The most profound things in the world are very simple. When you master the simple things, more and more you'll find the big things come together with ease.

Take a few moments and evaluate the core of what you're persuading people to do. What are the simple principles? Focus on these, and watch your results begin to climb.

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Kenrick Cleveland teaches techniques to earn the business of affluent clients using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion techniques.

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