Benefits of Directory Submissions

By: Gen Wright

Years ago, when the development of the internet was in it's early stages, there were no such things as search engines. Directories arose because they were the only way to find out about new sites that you wouldn’t have otherwise been linked to. After the arrival of search engines, however, the tradition of web directories remained, and is still going strong to this very day. The ironic thing, however, is that rather than search engines replacing web directories, the web directories have become a way of getting indexed in search engines and moving up in the search results.

One thing that is extremely important whenever you are submitting your website to web directories is to make sure that the directories are of high quality. If you submit your site to trashy or spammy sites (sometimes classified as link farms) your site may be effected detrimentally, rather than positively. Google, the company that pretty much controls the search market, says that directories may be beneficial to your website only if certain criteria are met.

First of all, it is very important that you only submit your website to relevant web directories. If your site is about women’s fashion trends, why bother submitting it to a directory of technology/gaming related websites? Not only will the search engines look down upon your site for being in an irrelevant directory, but human visitors may be confused by your presence as well.

Secondly, it’s usually better to submit your websites to authoritative directories. Usually, these directories will review all sites before approving them, to assure that no sites will be allowed in the directory if they contain spam, obscenity, or illegal content. This will also help give your site a better reputation in the eyes of web surfers and search bots alike.

Thirdly, it’s important that you pick a good category within the directory. This may sound redundant, but it is actually more than just picking a relevant directory and category. You need to think from a visibility standpoint. The closer your link is to the main page of the directory, the more you will benefit from it. Not only will more visitors be likely to click through to your site, but more of the "link juice" will have a chance of being passed on to you. That "link juice" is what can power your rise to the top of the search engines.

Last but not least, you are probably going to need to submit your website to a LOT of directories! Yeah, one directory is great, but in all reality it won’t help too much. The results will really start to show once your website is in one or two hundred directories. Whether you do this yourself or you hire a team of people to do it for you, the results will be well worth the time or money spent in the long run.

Directory submissions may not seem like that big of a deal, but when you’re speaking from a traffic and SEO standpoint, web directories are one of the most cost effective tools available on the web for site owners.

Niche Article Directory: http://www.thatsmyniche.com

Author is a skilled webmaster who knows exactly what it takes to pull a website to the top. He also is experienced in providing article submission services and link building.

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