Get Over The Fear of Networking

By: Dexter P. Morgan II

It's amazing the power of word of mouth advertising and the affect that proper networking can have on your business. Most potential customers will take the word from a friend over that of a print advertisement. In fact most people have to see something in print more than 7 times before they even considering purchasing the product.

It's the fear factor that drives most small business people away from networking. I have given you a program to help you get over it.

Public speaking is the 1st issue I'm going to discuss, and I make it really rather simple. If I can do it anyone can. Practice the steps listed below.

1. To put it simply, you have to be properly prepared. Follow the tips that follow and practice what you are going to say, until it becomes natural for you.

2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.

3. While on the way to an event, you need to do 2 things. 1 you need to relax and start getting motivated. To steal a line from Happy Gilmore, "go to your happy place".

Now you might ask, well how do you deal with the fear of rejection? Well that's easy. Develop a rejection free 30sec or so advertisement for your business. Part of what lends to this fear is that you feel that you are trying to sell everyone in the room your product or service. This is the wrong attitude to have. Your goal when networking needs to be making contacts and how can you help them and how they can help you. Not selling them. Now if they need what you offer that's great and it becomes a selling opportunity; but it is not your goal. Follow steps here in order to develop your own spiel.

1. Simply give your name and the name of your company, if you like you can even give your title.

2. This is important! Do not simply say the type of business you are in. Instead you want to create a 1 to 2 sentence statement of what your business does. Example "We help families create wonderful summer memories while staying cool and refreshed."

3. Tell them 1 or 2 important facts or typical hot buttons your clients will have.

4. Well the only thing left is to tell them who makes the perfect client for you and in a rejection free statement if they know anyone to please have them contact you. Remember you are there not to sell them, but to find those that can help you to find more leads and you are them to help them.

5. Try to keep it to no more than 30 seconds.

Now you have the tools to be able to network without rejection and without fear.

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