How To Get Contacts Using The DRIP Method

By: Marie Leonard

Structure creates freedom! This is a popular phrase my up-line trainer, who has one of the most successful downlines in the business likes to repeat often.
Structure is especially important with respect to follow-ups. If done the right way, it will be your most freeing asset to never run out of warm market leads, which means no cold calls, ever.
Applying structure is easier than you think. The technique is like water dripping on a stone and slowly, drip by drip, makes a indentation in the stone. That’s why it’s called the DRIP method. In our case, this technique holds our lead’s attention longer.

Why are commercials aired many dozens of times within an hour or day?
Because it takes us many viewings to recognize the value of what is being presented. In the same vein, when sharing a new idea or product with a possible client, it may take 6 to 7 tries before they respond favorably!
9 out 10 just don’t get it.
So how do you DRIP your lead to a possible sale?
Start by keeping a record of all your contacts with dates and personal history. Your memory may be good but in while, as your list gets longer, it’s not that wonderful, and remembering specific details about that person will become difficult.
I keep this information on 3x6 index cards in a little plastic box. This may seem a little throw back to the caveman but for me, this is one way I like to do by hand, not by computer.
There is some reason to my madness, as I like sifting through the index cards and to just see how many I am accumulating. It inspires me!
Ok, so now what?
Well, pick out 2 days of the month which are going to be dedicated to following up with these clients.
Eliminate the active clients from your list as you are already following up with them if you are doing what needs to be done.
This strategy is for clients that are still in the loop but may not be active and still want information. You are not cold calling since you know who they are already.
You are calling these clients not to bug them about buying more products.
Your strategy is to bring them value without wanting anything in return.
You can do this simply by offering new information which can be strictly verbal and/or through email or post office with documentation, DVDs or CDs.
.
At the end of your call, ask permission to follow-up with them next month.
Your purpose is to NOT EXPECT a reply.
You are strictly giving information to keep them current. You are also nurturing your relationship which increases trust between you. That person may eventually want to give it a try.
Eventually, because there is an exchange where, in order to feel that they are contributing to the exchange, these contacts can become real sources for new contacts which will expand your warm market indefinitely.
Teaching your associates to use this technique is a smart move and easy to be washed and repeated.
This is a great technique for removing that cold call rejection shiver that grips us all at the thought of talking stranger.
A great technique for success.

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Marie Leonard is an active network marketerwho shares her knowledge by posting tips every networker can use. You can read more strategies on her blog at: thekeenmarketer.com

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