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How To Give Away Your Booklets

So you already invested all that time and money in booklet printing. The next hurdle for you would be to decide on the best mode to distribute them. This is a rarely thought about but it is an important question to consider when your print booklets. How will you give it away? You can't just throw them through the winds like fliers, they are too expensive for that. Also, you can't just leave them in public places like brochures, since they have more potential than that. To make the most of your investment in booklet printing you have to know the right ways to give away your booklets.

If you want to know how, here are a few of the best ideas on how to give away your booklets.

Include them in your PR kits
Public relation kits are a good venue for booklet distribution. Most people expect PR kits to have important information about your company, so a booklet inside a public relations kit is the perfect choice. The good thing about using PR kits as your distribution tool is that you can deliver your booklets to the people that most matter. PR kits are usually delivered to customers, clients, investors and of course the media. Including your color booklets in the mix, means that you get maximum exposure to the people that most matter.

Also, since most booklets can contain a lot of information, it is a perfect candidate as a component for a PR kit. If your public relations team has a PR kit ready, why not collaborate with them to distribute your marketing booklets as well? It would be a win win situation.

Give them away in conventions and seminars
Another good way to distribute your marketing booklets is through industry seminars and conventions. If you attend these kinds of gatherings, you will usually meet colleagues, potential clients, investors and customers. If you are friendly and engaging, you can try giving your booklets to them after you establish some kind of acquaintance. This will get your booklets to the people that can relate to its content. If you are lucky enough they might contact you for a business opportunity.

Also, if you are the one conducting the seminar, or if you are one of the speakers in the convention, you can exploit this minor advantage and squeeze in the distribution of your color booklets. As you engage in your talk, give your booklet as an example of a point you are discussing. Afterwards, just tell the audience that they can keep the booklet as a souvenir. You can also include the booklet in your “convention kit” if you are one of the people who organized or sponsored the event. It is a perfect but subtle way in distributing marketing brochures.

Carry them everywhere
Finally, don't forget to carry one or two copies of your booklets wherever you go. You may never know if you may have a chance meeting where you will have the opportunity to give out your booklet. This may be the most least efficient distribution method, but with the right luck you may be able to give the booklet to the right person that will benefit your business or project.

Great! I hope you learned a lot about distributing your marketing booklets. These are great strategies in informing a lot of people about your company, its products and its services. Try to make this as a standard practice for your marketing agents. You may reap the benefits that booklets can give you.