How to rapidly get your business known to your customers

By: Eric R.P.Knieriem

Public Relation made easy

1. Communicate your products and services easy, quick and effective.

Public relation is done with what you offer at this very moment. The public relation machine is working, effectively or not for you through your ads, your websites, the brochures you give out and the cold or warm calls you make. The public and your potential costumers see you only through these vehicles. That determines the picture of your business. Which offer is put out is of immense importance.

For some folks, occupying themselves with descending products and services has systematically build up a negative attitude over the past years. They become known through their negative-news and that has a very bad consequence to the owner and the business.

Clear your offer-palette and base your systematic public relations on it, for that reason you may want to make a four field matrix: rising products, descending products, cash cow and a star-product.

Descending products are offers that have a frustrating resonance. Less and less business is happening in that area. Save your time by abolishing or revising them sooner than later. That will save you time and energy as well.

So called rising products are offerings or new development, which will lead up to heavy resonance. Much advertisement is necessary "to get the ship going." Which mistake, applied by businesses owners, can we see here? Way to often do they apply the rising products and services with a mediocre intensity and use the similar strategy of the introduced offers. Introduced offers I name milk-cows here. In the result the representation becomes diffuse, when the new development - the product to push - is not properly put out. That means, give the rising products the needed amount of focused advertisement.

Offers and products, which are introduced and run more or less by them self, are called cash cows here. When a business doesn`t have enough cash cows, the business will be too much tiring, because well running items or services don`t need that much energy, advertisement and so forth on the side of the business-owner.

Here it already is seen: Without timing for the strong development of future-capable cash-cows and the exact use of canvasser-money, a business strives in vain. Without such a management, there is no basis for effective public relation.

Even greater management-qualities are necessary for the star-product. Star-products usually are not at all existing, because the genius and creativity of the business-owner and employees are occupied the descending products or with too many new-developments. The star-product shines by itself and draws the attention of the market on itself.

1. Restrict yourself on one star-product. Then, do a bulk of the public relation on that one alone. 2. Establish some cash cows with an easy going campaign-program. 3. Get rid of descending products or if you think they could get up easily - re-structure them quickly. 4. Keep two or three new-developments (rising products) in your pipeline and give constant public relation and advertisement to them, so they can become new milk-cows in your portfolio.

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