Improve sales conversion

By: WriteOn

Staying in front of your customers/clients and prospects can improve
sales. "It takes seven to 10 impressions to get a sale and begin to build
a relationship." so writes my favorite sales guru Jeffery Gitomer. “I am
not referring to email, but a note in an envelope with a cool stamp on it.”

And this advise from C.J. Hayden, business coach and author of Get Clients Now: "To most people, an anonymous brochure received in the mail is merely junk. A personal, handwritten note on attractive stationery will get someone's attention. Why? Because you took the time to write it. It makes
the recipient feel special. And that's how he or she wants to feel as your customer."

Here are a few reasons to send a note:

1. Always acknowledge an order or referral with a thank you note
2. Copy an article about industry trends or activities of a
competitor with an FYI note attached.
3. Send congratulations when you see a customer/client
who is being cited for a personal or business achievement
4. Send an article sharing a possible business connection

Follow these simple principles:

1. BEGIN with the reason you are writing
a. "Enclosed is our proposal on your project."
b. "Thought this article would be of interest."
2. Keep it brief and to the point. Don't overdue
descriptions, keep it simple and direct.

3. CLOSE with future possibilities . . .
a. "Thank you for this opportunity . . .
b. "Your consideration is appreciated . . .
c. "Looking forward to being of service."
d. "Will call you next week for next steps."

Results
1. A customer will respond with an expression
of appreciation for your effort and/or thoughtfulness.
2. Sometimes you will get a “call back” or get
through to a prospect you have been trying to reach.
3. The best result . . . an order.

Good luck and stay in touch!

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