Listen to Your Customers - Florist Trains Staff to Hear

By: Debra Murphy

Brad and Penha Parker, owners of MyFlorist in Tysons Corner, were featured on the January cover of Floral Management Magazine because they understand the challenges in the floral industry of satisfying a diverse and discriminating set of well-educated and demanding clientele.

“Customers call us with the desire to express a personal sentiment and wish to make an impression. They might want to send a simple “Thank you” or an over-the-top “WOW”. Some customers are on a tight budget while others have no budget. Yet common to both is that they seldom know exactly what to ask for. The flower universe is large and the average customer needs help making the right choice for their occasion and budget.” states Brad.

To get it right, training and the right incentives for their sales staff is critical. Knowledge of flowers and design combined with listening to the customers’ needs are critical in making the right suggestion at the right price level.

“Flowers are our passion,” comments Brad. “We live and breathe flowers every day and we love helping our customers choose the very best arrangement for what they are trying to express. We are facilitators in communicating personal feelings.”

About MyFlorist:
Brad and Penha Parker established MyFlorist in 1989. From Penha’s passion for flowers, and Brad’s passion for business, a highly professional and distinguished floral enterprise emerged. The passion has remained and can be seen everyday in unsurpassed customer service and breath-taking floral designs. The goal of MyFlorist is to consistently exceed customer expectations. Floral arrangements can be ordered online at www.myflorist.com or by calling 1-888-255-9500 to speak with a Floral Consultant, day or night.

Niche Article Directory: http://www.thatsmyniche.com

Contact: Brad Parker, Owner MyFlorist 703-442-0780 www.myflorist.com Debra Cox, Director of Online Marketing MyFlorist 405-605-6030 www.myflorist.com ###

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