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Marketing and the 4P`s

Marketing is an continuing process of preparation and executing of the marketing mix (Product, Price, Place, Promotion) of products, services or thoughts to create exchange between individuals and organizations.
Marketing tends to be seen as a imaginative industry, which includes advertising, distribution and selling and also worried with anticipating the customers' future needs and wants, which are often exposed through market explore.

A market-focused, or customer-focused, association first determines what its potential customers craving, and then builds the product or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a apparent benefit.

Two major factors of marketing are the recruitment of new customers (acquisition) and the maintenance and expansion of affairs with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the dealer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and civilizing the product/service continuously to protect the business from competitive encroachments.

For a marketing diagram to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and rarely successful. Marketers depend on insights from marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a maintainable competitive advantage. Marketing management is the practical treatment of this process. The offer is also an important accumulation to the 4P's theory.

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