Out of Home Advertising Means Digital Signage

By: Robert Thomson

The term Out Of Home advertising is normally referred to as OOH, this is any type of advertising vehicle that reaches a consumer while they are out of their home. This is not broadcasting or print marketing which targets the consumer at home.

This is why OOH is trendy, as it targets patrons while they are on the go, going to train stations, airports, ferry terminal, cinema and even gasoline stations.

One of the core advertising mediums in the USA is bill board advertising, if you have ever been to Times Square in New York, you will know what I mean! 1 40 story office building makes more money renting out the exterior of the building for adverts, than it would if the office were fully engaged.

With the charge of digital displays becoming more affordable and the advancement of digital signage, this is why LCD TV’s are being used to drivethe marketing messages to potential clients in outside environments.

A digital signage group can be set up covering entire countries, for example the head office could be in New York, with sales peoples in Europe and Asia, the marketing meaning in the form of content media, can then be sent to all digital displays throughout the global system remotely and even scheduled to upload the new media at a particular time and reboot the system for when the store opens at the regional time.

This makes the marketing budget go much further than before and the relative low costs, enables small businesses to use digital signage to multiply their sales.

All you need for an outside digital signage solution is an LCD or Plasma TV, a notebook, media content (digital media content creation software this can be found openly on the Internet) and an outside LCD case. This can be achieved for as little as $700, but the fiscal rewards are worth it.

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