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By: AAGerami
If you manage an international internet business you already know that the most critical factor for expanding your business to nations worldwide is to be able to reach your potential customers with their own native language. This guide is being written to guide you on reaching potential customers from Iran – a very new market. To do this you must consider localizing your products/services to the following languages: Farsi (Persian), Dari (Afghan Farsi), Afghani Pashto, Tajik Farsi, Kurdish and Iranian Turkish. Farsi (Persian) is the native language spoken in Iran with over 70 million people speaking this language throughout the country, so no need to be concerned about the other languages as about 1% of the Iranian People speak them. An extremely NEW market: Iran The Islamic Republic of Iran has encountered several economical and political embargos since the Islamic Revolution and only few major products have made their way to Iran because of the US embargo. Now after 30 years there is a chance for these businesses to be promoted to Iran and make their presence at an un-touched and new market. Farsi (Persian) Translation: There are many translation companies and freelancers out there who offer quality translation services from and into Farsi (Persian). Most translation companies provide English to Farsi (Persian) translation services while few also provide services in other languages such as Arabic, German, French, Dutch, etc. While seriously searching for such linguists/translation companies make sure you concentrate on the quality of the work. If you don’t receive high quality translations then you will not achieve your goals. Don’t require high quality localization services? Then you can also utilize online translation services from internet text translators such as Parsian or other internet translators on the web. You can also consider purchasing offline freeware such as Fars Translator. These online and offline transaltion freeware are useful if you are not looking for very high quality localization services. How can I find these translation agencies? Quite simple! Go to Google.com and do a search for the keywords “Farsi Translators”, “Farsi Translation” or “English to Farsi Translation” and replace English with your primary language. You will surely find several of websites which offer the services you are looking for and you yourself can judge which is better. You can also visit translator directories on the internet. The best of these directories are TranslatorsCafe, ProZ, Gotranslators and Translatorsbase. GoTranslators is one of the largest translator directories and you can easily find tens of linguists for each language pair in their database of freelance translators/translation agencies. GoTranslators lets you decide whether to look for a translation agency or a freelancer. Translation agency or freelance translator?! Freelance linguists usually offer lower prices than translation companies do, but if you are looking for a reliable source for high quality localization, then you’d better chose a translation agency. Who can you accuse if the quality of the work done is not good? With freelance linguists, the answer is ”nobody”, but translation companies will offer you a sealed contract which will insure that the quality of their work will meet your needs. Conclusion: If you are looking for a very new market to sell your services or products, you won’t find any better than Iran – a third world country which is rapidly growing. To reach this market you must localize your services to Farsi (Persian) with the aid of translation companies or freelance linguists providing Persian translation services.
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Ali Gerami is a professional freelance Farsi translator and the project manager of Farsi Translation Services Inc. He is involved in many translation communities throughout the world, i.e. the ProZ translation organization.
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