Planning successful Teambuilding Events

By: Robert Thomson

Events can vary hugely in the size, scope and expected results but we can still apply some broad principals that are essential at the planning stage.

The starting point should be what you expect the event to achieve and if possible have quantifiable results , e.g. x new client contacts, improved staff performance, this will then help the event management company you engage to create the event to meet your targets and also at the end of the event allow you to determine its success and your return on investment.

Once you have decided what you want achieve then you need to assign a budget to the event which should be determined by looking at what value the results of the event will bring to your business. Dropping out of this you will also get some sense of the numbers of guests you will want to invite to the event to achieve the results.

Next you need to appoint a project co-ordinator for your event, equipped with the budget and expected outcomes from the event they then can engage a professional event management company to help them create a concept and deliver the event (and the expected results).

Although the event management companies will help you through this you should also prepare some of further information that will help them and you plan.

1. Events that your business has already done, what was successful, what was not.

2. Any restrictions, e.g. location, dates.

3. Target audience, what type of people will be attending, what is your companies relationship with them.

4. Any key brand communication that must form part of the event.

Good luck with your event, a well planned and executed event can have powerful results.

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Will works for Chillisauce Ltd a company specialising in conference organising. Check out www.addchillisauce.co.uk for further information on event planning and other event solutions.

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