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By: Robert Bacon
Valentino, Versace, Gucci and many other big names are big brand. Usually, brand means reputation of the company and it is built on prior performance. But, there are certain minute differences between reputation and brand. As per critical analysis of advertising experts, “reputation passively accepts market perception, branding actively seeks to create an image that guides and controls perception”. But what can we say about those a many silent names (brands) which quality replica product openly challenging the real product? Normally we react by saying, “duplicate”. But, the fact is that even big brands are helpless in front of them. It is not because they are bullish or powerful; they are offering almost similar quality and on substantially cheap price. Have you ever compared original Gucci Handbags with its replica BeuBag handbags? If, you have never used original then you can never recognize the original one. So, why did we not say that BeuBag in itself is a brand? Yes, we should but the problem is that our buying decision often refers as a shortcut of intellectual proof and it is more emotional than rational. So, in spite of the knowledge about the product we prefer to say Gucci Handbags instead of BeuBag handbags because Gucci is globally recognized brand. Thus, a brand certainly develops personal relationship between consumer and seller. But, it is also a big fact that not even a single brand can represent whole masses. On the contrary, it represents a piece of us or a shard of our ego. So, if identification proves successful than it creates a very deep hearted loyal relationship. So certainly, it articulates how we feel about ourselves. Brands like Gucci takes special care of its fashion conscious clients and BeuBag have smartly noticed and adapted it into its work. So following the path of Gucci, BeuBag also manufactures almost same ranges of handbags which can match to clients’ wardrobe, taste and color. For instance, Charmi Bauletto from Gucci is specially designed for woman professionals but all professionals do not have equal income and hence can not afford it. So, they look for alternates and BeuBag stands right there to fulfill their desire. Sometime in terms of quality, people discuss about material used in handbags manufacturing process. They say that Gucci Handbags are made of horsebit fabric metallic style, check the lining if it is seamlessly sown, examine straps if it has made of chains or leather and so on. The most amusing fact for its replica bag lovers that there is a name BeuBag that imitates everything from original piece; right from strap, logo position, used material, etc.
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