Squeeze Pages: Still Powerful List-Builders

By: Ray Edwards

There's a lot of debate these days about whether squeeze pages still work for list building.

A "squeeze page" is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.

This technique still works like magic -- as long as you do it carefully, and offer a "bribe" that is truly appealing and valuable to your visitors.

Consider the following...

It is important to build your email list; the more subscribers you have, the more sales you can make.

The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.

First, know that the most effective squeeze page is used on "salesletter site" - that is, one built to sell one product. Using a squeeze page as the "gatekeeper" of your salesletter sifts and sorts potential buyers by level of seriousness. It also gives you a list of prospects who are clearly interested in your offer (or at least in your subject).

One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.

These include sites that are portals, intended for branding, or blogs. These sites are used for very different reasons than are salesletter sites; so don't put a squeeze page in front of them.

Just keep in mind that your squeeze page is a barrier to what is behind it.

It keeps people out of your website and it can potentially scare off your customers.

If you have a strong enough offer, a video, an audio, or special report, you may be able to get people to opt in and build a very targeted list using a squeeze page.

The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.

The answer to this issue is simple, in my opinion. Squeeze pages can build your list super-fast; you just have to choose the right websites and scenarios in which to use them.

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For an inside look at the techniques of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. There you'll find many marketing resources and and free copywriting advice.

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