THE biggest marketing crime

By: Chris W

They say the biggest marketing crime is not knowing who your buyers are if you do not know who they are, you cannot communicate with them.
In my opinion THE biggest marketing crime
“is knowing who your customers are but failing to communicate regularly with them.”
I have spent days myself agonising over the best way to communicate with you and other potential customers how refreshingly different and unique espire marketing are and how we stand out from the rest of the marketing industry. Trying to explain all the services and products we provide and that we really do offer a Total Marketing Solution package giving you “Solutions not Problems” is a difficult task for anyone. I have considered sending you brochures and information cd’s through the post or perhaps even sending a carefully crafted letter on expensive company letter head, maybe even a flier or a fax with an offer so “eye catching” you can’t resist calling us for more information. I even considered sending a free gift (a lovely espire key ring) but after long consideration and ignoring advice from colleagues and leading marketing “Gurus” I have decided against all the good advice and “guaranteed” ways of capturing a customer’s attention, in my own no frills way I am going to tell you who we are, what we offer and what we stand for. If you like what I am trying to convey in this email please let me know and I will come back as soon as possible.
I thought the best place to start was by sending you this enewsletter, I thought it would be good to show you first hand one of the services we offer imagine how it would look if we added your company branding and details to the enewsletter , I hope you don’t mind me taking this approach but this way you get a better idea of how effective and direct this marketing approach can be.
We understand the most expensive, most time consuming, most arduous activity you ever perform in your business is acquiring new customers and then once you have secured the first sale finding ways of keeping hold of your customers and achieving additional sales. We believe we can assist you in keeping you in regular contact with your customers at the same time not costing you a fortune. Ask yourself if you currently collect the contact details of everyone who comes in contact with your business? If you do how often do you make contact with them? If you don’t then your competition are.
Imagine being able to speak to your customers on a planned and scheduled basis, providing them with information and news about you and your business. Keeping you and your company in the thoughts of your customers for the next time they need to upgrade or purchase additional services or products. Imagine having an offer or a promotion that you can guarantee gets through to your customers and prospects while it’s still fresh and relevant, surprisingly you can do this at a fraction of the cost of advertising or using incredibly expensive postal campaigns. At the same time you can also find out who’s opened your offer when they opened it and which bit of your offering is of most interest and relevance to them, “drill down” further and target them again with a more tailored offer (Does sending via the post give you this feedback and detail?)
We believe in the value of personal relationships within espire and with each and everyone of our customers, each and every time you call the office you can speak to a “human being” if you unable to get through on the main number 08716629470 or it’s an after office hours call you can simply call us 24/7 on 07541085155 we want you to call even if it’s a “niggle” or maybe just to catch up, we want a long term relationship with our customers and really do want your business.

Based in the Northwest of England and with years of frontline experience of what really works to get you that all important appointment and sale, espire are ready to discuss how we can provide you with “Marketing Solutions not Expensive Ineffective Problems”
PS: Give us a call or drop us an email and we guarantee we will always come back, if you also want to see how a full test version of your enewsletter will look and view related statistics then let us know and will put together a no obligation version for you.
Regards Chris Whalen.

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Chris Whalen Sales Director Espire Marketing Ltd 64 High Street Oswaldtwistle Lancashire BB53BB 08716629470 sales@espire-marketing.co.uk www.espire-marketing.co.uk

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