The 12 Critical Success Factors to Choosing A MLM Program That Will Actually Make You A Long-Term, Leveraged Residual Income

By: Ben Needles

There are tens of thousands of people that get involved in MLM/network marketing on a yearly basis. Some join because of the product, as they are told that it is going to be the next breakthrough product, one that has never been seen in the industry. Some are taken in by the lure of making big money with this revolutionary pay plan. In most cases, these people have never been given a way of evaluating these companies to see if they are actually worthy of us to promote.

One of my mentors, Michael Klimek, once gave me some advice on how to evaluate any MLM program. He gave them to me as 5 different criteria, but I am going to expand them out to 12, as I feel that there are additional criteria that should be taken into consideration as well.

Here is my expanded list of criteria that you should use while evaluating any MLM program:

1. Company track record - Do your due diligence on the company. Check out the company by going to the Better Business Bureau in their local area. See if there are any complaints filed against them, and see if any have been resolved.

2. Financial strength - Even if all factors seem to check out, this is one of the key factors to why many MLM programs fail: not enough money to keep it afloat. Remember that 95% of all MLM companies never make it past its 5th year.

3. Strong management - Check out the names of the people running the company (i.e. the CEO, CFO, President, etc.) to see what experience they have had in running other companies:
a. What have they previously done?
b. Were they successful?
c. Do they have solid business credentials?
d. Do you get a good vibe from them?
e. Do they seem to have integrity, and is it someone you can trust with your future There are tens of thousands of people that get involved in MLM/network marketing on a yearly basis. Some join because of the product, as they are told that it is going to be the next breakthrough product, one that has never been seen in the industry. Some are taken in by the lure of making big money with this revolutionary pay plan. In most cases, these people have never been given a way of evaluating these companies to see if they are actually worthy of us to promote.

One of my mentors, Michael Klimek, once gave me some advice on how to measure any MLM program. He gave them to me as 5 dissimilar criteria, but I am going to expand them out to 12, as I feel that there are supplementary criteria that should be taken into consideration as well.

Here is my expanded list of criteria that you should use while evaluating any MLM program:

1. Company track record - Do your due diligence on the company. Check out the company by going to the Better Business government agency in their local area. See if there are any complaints filed against them, and see if any have been resolved.

2. Financial strength - Even if all factors seem to check out, this is one of the key factors to why many MLM programs fail: not enough money to keep it afloat. Remember that 95% of all MLM companies never make it past its 5th year.

3. Unattackable management - Check out the names of the people track the party (i.e. the CEO, CFO, President, etc.) to see what experience they have had in running other companies:
a. What have they previously done?
b. Were they successful?
c. Do they have solid business credentials?
d. Do you get a good vibe from them?
e. Do they seem to have integrity, and is it human you can trust with your time to come .

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