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By: nfriend21
In response to the recent introduction of powerful 60" giclee printers from Canon and Hewlett-Packard, Epson has now released a 64" model, the Epson professional 11880 inkjet wide format printer. The wide format printer industry has become so dramatically aggressive that these Original Equipment Manaufacturers are releasing new printer technology more or less every couple of years. The Epson 11880 Wide Format Printer is the first time Epson has just released a printer wider than theirvery successful 44" size, observed on the Epson 9800, giclee printer, giclee printer, and Epson 10600. This is an huge benefit to manufacture-oriented facilities who prefer the excellence and proof of the Epson brand name, but greatly need the added width. Given that Canon and HP printers are only 60" wide, the Epson 11880 Wide Format Printer offers an extra four inches in width which could prove to be a concluding factor in consumer assessment. The reasoning is that if one can decide between two quite similar printers at the similar price range why not devote this large figure of funds into a printer that offers larger capability As most authorities know, the truth is that none of these inkjet printers from Canon, HP, and Epson are similar at all. Granted the reasoning of them and the market they serve is similar, but the technical makeup and capabilities of the inkjet printer vary quite dramatically. professional 11880 inkjet was exclusively developed to point out a few key technological voids when compared toformer print model releases. First, it prints both matte ink and photo black ink at the same time, without needing to swap out Epson 11880 ink cartridges. Epson has been condemned for not having the answer sooner. This will conserve the professional 11880 printmaker thousands of dollars in ink substitution and wasted time. Next, the printing speed is superior overall. The professional 11880 inkjet is expected toboost the speedof the inkjet printer, therefore making it an inspirational power within production environments. Given the momentum of the Canon and HP printers, the Epson 11880 will now draw the elevated level printing audiencewho, until now, were comparatively forced to advance in non-Epson technology. The large number market uses a lot of ink and purchases a significant amount of equipment each year. The beginning of the Epson Stylus Pro 11880 should therefore open up a developed opportunity for Epson. Epson is banking on features like these (but not limited to these) to propel the Epson 11880 far past the recent giclee printer releases from HP and Canon. The existing market share and broad adoration for the Epson product due to its deliberate first-mover advantage, most wait for the professional 11880 inkjet to control the 60" printer segment. One frequently asked topic amongst giclee printmakers is of the hostile response to Epson for the quick and continual release of new technology over in an instance. Epson's market mainly makes up of small business owners who cannot keep up with the price of printers more or less, and they simply cant keep up. The outcome to draw near is a market flooded with out-of-date Epson printers such as the Epson Stylus Pro 9600, and the giclee printer, printers, and plentyof entrepreneurs question how they are going to keep up with and distinguish between themselves. Although this might produce some poor publicity for Epson, in such a cutthroat market does Epson really have a choice?
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Breathing Color has analyzed the Epson 11880
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