The Genesis of The Vehicle Wrap Industry

By: Stew Mayers

It all started in the mid-90s when advertisers put multicolored vinyl ads on long haul trucks which traveled great distances. These vehicles could tap a larger audience and because that strategy proved to be good at generating recall, vinyl graphics were put first on delivery trucks and vans and then on all kinds of autos, like cars, motorcycles, buses, and even air planes and hot air balloons.

Earlier, advertisers relied on traditional forms of media, like television, radio, and print to get their products and services known to their target market. However, since more people began to spend time out of the home and rushing to and from one place to another, outdoor adverts were created. In came billboards, tarpaulins, and giant digital screens. However, it did not just stop there. As lifestyles became faster than ever, the only way for marketers to stay abreast with their customers is to catch up with their paces – ergo, the birth of mobile ads and the vehicle wrap industry. Then, the racing world caught on. What began with simple vinyl decals and stickers has now developed into a full-body finish of the racers' sponsors. Even road racers adopted the fad and took to vinyl graphics to give their respective cars jazzy looks.

Vehicle wrap is not just aesthetic, it is also practical. The philosophy of vehicle wrap rests on the fact that the interestingly designed graphics grab attention, and they also encompass a larger audience because they are always in motion.

If you are stuck in traffic and beginning to get annoyed, a bus wrapped in funny ads may be a welcome sight. If you're starting to feel bored while waiting in between train stops, vinyl decals on the train's body will serve as good amusement. And since these adverts kept up with you during your long travels or drive home or to the office, you are more likely to recall them than the full-page mulicolored advert you saw while looking through the newspaper.

How did we get to this point, you may ask? Plain ingenuity. Because human behavior is fickle and attention spans are short, nothing would affect greater recall than ads that are in motion -- and not just that, move alongside present lifestyle paces. And vehicle wraps provide just that. This is why it is not surprising that it continues to develop daily.

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Stew Mayers is the publisher of next generation media news letter. You can subscribe by visiting his web site at: truck wrap and receive updates related information about vehicle wrap.

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