Using The Correct Words When Prospecting Can Lead To Success Of Or Break Your Offer

By: Marie Leonard

Facing new people as a network marketer can be very daunting.
You might be wondering what to say to spark in your contact that desire to want to hear more from you. But first of all, you need to get the appointment before you can pitch your story.
When meeting a business owner, that rendey-vous can be a little more difficult to get and there are certainly some phrases you need to stay clear of or you will turn your prospect off altogether.
This information shows what with the few statements that we normally use when showing our opportunity that basically should be replaced by other words that won’t evoke the same emotional response from your prospect.
During these unsteady financial times, the very word “Business” is not a good word to adopt in an approach.
Why?
Well, the business owner already has a business that may be struggling. There may be current employee troubles to solve and also there may be a big overhead to juggle with while still trying to get the bills paid. The very last thing an owner will want to hear about is anything to do with another “business”.
We promote teamwork and have support to back it up.
So, instead of using “business”, try substituting it with “additional income“. Additional income does not bring up a negative emotional response, in fact it brings hope of more money flowing in the future.
Another overused word that is often said and brings on negative emotion is “membership”. Becoming a member of what?
It’s better to choose a statement most people can relate to such as “opening an account“. We start new accounts at the bank or at a store, all the time. It’s a normal procedure of everyday life and more acceptable.
One word that scares people is “autoship”. First of all, it takes a lot of explaining and people might feel their dollars flying away automatically without knowing how to control over how it turns out.
Now doesn’t “convenience program” make it look more acceptable?
Here are some tips you might use when trying to get an appointment with a business owner. Remember, at this point, you’re just after the appointment, nothing else.
1. Be friendly with the business owner responsible for the business rather than an employee
2. Show your appreciation of their store, or products or whatever
3. Ask questions that relate to the store’s purpose but don’t get nosy
Then say something like this:
“I believe we have a great opportunity here for us to collaborate together and increase the value to your current clients as well as increase your bottom line. Would you be open to such a collaboration?”
Book your appointment and remember to make sure to tell them that you will need a designated amount of time, without interruptions.
If they ask you what it’s all about, here’s a good reply: “I’m a professional business planner looking to help you increase your value to your clients.”
So, there you have it, a fast how to do, to get an interview with a business owner you don’t know.
It’s with excellent training and easy tips like these that you will be more successful because your team will learn terms that invite rather than scare a business prospect away.

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Marie Leonard lends a helping hand to other network marketing go getters who need different way and strategies to achieve more success. Be sure to pick up some free recordings that take you through this successful presentation process with real life applications at: thekeenmarketer.com

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