What is a squeeze page?

By: Liam Hoolahan

A squeeze page is generally a lead capturing page that requests visitors information and most importantly, their email address.
The best squeeze page however, in our opinion, is the one on our demo page.
The entry to the information on our demo page is made accessible only through entering your name and email address with no window closing controls.
This is incredibly important to sites that wish to capture leads. What are these leads worth to you?

Isn't that a bit obnoxious? Yes and no.

Yes, who the heck likes a screen that forces the visitor to supply their information to a page they haven't even seen?
Strategically, a better method of use would then be to use it on that valuable page you covet and want to give up to only those visitors that are truly interested enough in your offerings.
If the information inside is valuable enough to the visitor, well, isn't it worth it to them, and to you, to accept the visitors who are truly interested in your offerings?
Surprisingly, yes. Sites report an approximate 50% lead capture in using even close-able types of lead capturing systems.

No, freedom of speech, freedom of the web and the freedom to choose the quality of your visitors is your prerogative.
I don't feel it's a horrible thing to have at all. Again, if the information is valuable to you, you know that any respectable site owner will respect your privacy and your wishes and offer an unsubscribe and actually do so, if you're not satisfied with their content or offers. In many situations, it can be exactly what one needs. The site owner increases the quality and builds relations with their visitors and the visitor gets that private information being offered. Try building your mailing list from people electing to leave you their email address with you. Good luck on that one. :-)
No, not obnoxious but clever and your/their decision.

Making your content partially opaque or blocked feeds that persons interest and makes them want that page all the more.
Freely giving up your information allows for people to 'surf' for comparisons too quickly and easily.
A visitor that has already committed their email address to get to the contents of that page, is more willing to stay and view more of what you are offering.
A genuine visit. That's what sites need more of. Good, genuine content and good, genuine visits.

Well, if your content is good enough, why then would you need or want an obtrusive instrument like this, that seemingly blocks visitors view and page visit? Pretty-much, all of the above.
What's to stop the visitor from just closing the window?
On a perfect squeeze page, everything. Simply, no window close on the squeeze page window. This disables the visitor from venturing further into that page.
Ok, what if they just enter a bogus email address like most of us would do?
Easy, a well scripted squeeze page would block or disallow certain address types. Particularly, free email addresses are often faked or misrepresented.
Common addresses being blocked or disallowed makes for much better scripting. True, the average person has typical, common, free email addresses but for business, you'll get a corporate address. Simply more reliable.

So, if you're now interested in squeeze pages now, there are many different types available. We feel ours is the best. Perhaps too good. It blocks over 880 free and common made up named addresses.
Ours can be found at http://www.The-Squeeze-Page.com. It includes a simplistic sales page with resale rights. Or, you can just Google-it for other examples at http://www.google.com/search?hl=en&q=squeeze+page&aq=f&oq= (Just a generic search with ours not included.)

Niche Article Directory: http://www.thatsmyniche.com

- Liam Hoolahan. Helping site owners since 1998 and again since 2006 with Reedy-Web. The-Squeeze-Page was born of the desire to make it and make it right. www.The-Squeeze-Page.com "What are those leads worth to you?" 2009.

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