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Is The Customer Always Right?
An old adage is ‘the customer is always right’. In most cases this is a sound principle for a business to adopt, but customers cannot always be right and extremely bad and obnoxious clients not only waste much time and money, but can be bad for future business and put off existing valued customers. It is useful to remember that business owners can ultimately choose their customers. The key is drawing a line between offering excellent customer service for a reasonable complaint from a reasonable person, to not wasting an undue amount of time, money, and effort on the patently unreasonable. This article explores the provision of customer service and aims to establish where this line may be drawn.
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